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On Construction of Characteristic Columns of Agricultural Popular Science Periodicals in the Context of Fostering New Agricultural Business Entities: A Case Study of Scientific Fish Farming
YU Kai, ZHAO Yongfeng, SONG Qianhong
On Construction of Characteristic Columns of Agricultural Popular Science Periodicals in the Context of Fostering New Agricultural Business Entities: A Case Study of Scientific Fish Farming
The establishment of characteristic columns is of great significance to enhance the influence of popular agricultural science periodicals, to realize ‘dislocation competition’ and ‘characteristic journal management’ and to make the periodicals have ‘irreplaceable’ inner quality. Taking the Special column designed by the journal of Scientific Fish Farming as an example, the column is characterized by recording the industry process and serving the fishery economy. The column follows the guidance of national policies, highlights the planning awareness and focuses on hot spots, and it plays an important role in the spreading of information on meteorological disaster emergency, fishery food safety, development of rice-fish integrated farming model, and ‘company+fishery’ business model. The results show that the success of characteristic columns has promoted the brand construction of the periodical, and the publishing practice could be used as reference by peers.
popular agricultural science periodicals / column / characteristics / new agricultural business entities / publishing practice {{custom_keyword}} /
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