Tourist Satisfaction and Participant Behavior of Picking Style Leisure Agriculture in Yantai: An Example of Big Cherry Picking in Fushan District

PDF(1209 KB)
PDF(1209 KB)
Journal of Agriculture ›› 2016, Vol. 6 ›› Issue (11) : 90-94. DOI: 10.11923/j.issn.2095-4050.cjas16080012

Tourist Satisfaction and Participant Behavior of Picking Style Leisure Agriculture in Yantai: An Example of Big Cherry Picking in Fushan District

Author information +
History +

Abstract

To promote the development of picking style leisure agriculture industry and fill the gaps of related researches, tourist satisfaction and participant behavior of picking style leisure agriculture in Yantai city is studied by means of questionnaire and scoring method. The results showed that the tourist satisfaction score of big cherry picking in Fushan reached a high level of 30.3 points. The tourist satisfaction scores of the big cherry picking in Fushan rose with the ages of the tourists, and its correlation reached a significant level. The tourist satisfaction scores of the big cherry picking in Fushan declined with the educational degrees, and its negative correlation reached a significant level. The tourists got the information of the big cherry picking in Fushan mainly from their friends and internet. Tourists traveled to Fushan for the big cherry picking mainly by self-travelling or through a travel agency. The purposes of the big cherry picking in Fushan were diversified. 68.2% of the tourists said that they would travel again. 79.8% of the tourists said that they would recommend it to others. The tourist satisfaction of the big cherry picking in Fushan reached a high level. The tourists showed high enthusiasm in taking part in the travel.

Key words

Yantai; Picking Style Leisure Agriculture; Satisfaction; Participant Behavior

Cite this article

Download Citations
Tourist Satisfaction and Participant Behavior of Picking Style Leisure Agriculture in Yantai: An Example of Big Cherry Picking in Fushan District. Journal of Agriculture. 2016, 6(11): 90-94 https://doi.org/10.11923/j.issn.2095-4050.cjas16080012

References

[1] 王晓蓉,王树进.基于SEM的休闲农业园游客满意度研究-以南京地区调查为例[J].中国农学通报, 2010,26(13):413-419.
[2] 杨春梅,赵宝福.旅游地游客满意度感知及提升策略研究-以黑龙江省哈尔滨为例[J].干旱区资源与 环境[J].2014,28(6):177-182.
[3] 罗慧敏,喻忠磊,张 华.文化创意型旅游地游客满意度测评及影响因子分析-以上海市田子坊、M50和红坊为例[J].资源科学,2016,38(2):353-363.
[4] 史春云,孙 勇,张宏磊,等.基于结构方程模型的自驾游客满意度研究[J].地理研究,2014,33(4):752-761.
[5] 农业部关于进一步促进休闲农业持续健康发展的通知http://www.gov.cn/xinwen/2014-12/01/content_2785028.htm
[6] 杨丽华.休闲农业消费者满意度调查报告-湖南省长沙市的实证分析[J].农村经济,2009,2:62-64
[7] 赵仕红,常向阳.休闲农业游客满意度实证分析-基于江苏省南京市的调查数据[J].农业技术经济,2014,4:110-119
[8] 刘红瑞,霍学喜.城市居民休闲农业需求行为分析-基于北京市的微观调查数据[J].农业经济,2015,4:90-97
[9] 周海苏,华玉武,唐衡,等.北京市门头沟区休闲农业园游客满意度调查研究[J].中国农学通报,2015,31(19):276-283
[10] 张春琳.乡村旅游游客满意度及再次游览意向影响因素研究-来自贵州省西江千户苗寨的经验证据[J].农业经济问题,2012(1):60-66.
[11] 宋宁.烟台休闲农业发展与经营模式的探讨[J]. 北方园艺,2013,5:195-197。
[12] 王菲,迟末涵,岳凤莲,等.社区卫生服务居民满意度评价指标体系的构建研究[J].中国全科医学,2014,17(1):16-18.
[13] “游客满意度指数”课题组.游客满意度测评体系的构建及实证研究[J].旅游学刊, 2012,27(7):74-80.
[14] 徐定德,刘邵权,何春燕,等.基于农户视角的农村公共品满意度评价及投资融资意愿研究[J].广东农业科学,2014(4):201-206.
[15] 卢小丽.居民旅游影响感知、态度与参与行为研究[J].科研管理,2012,33(10):138-144
[16] 杨曦.贵州省思南县居民参与旅游业的行为研究[J].重庆示范大学学报:自然科学版,2012,29(5):89-94.
[17] 方娜,王其和,高育清. 湖北省农机使用满意度实证分析[J].湖北农业科学,2015,8:2025-2027.
[18] 牛艳婷,刘艳红,于立芝.消费者对烟台葡萄酒文化认知情况的评价与分析[J].酿酒科技,2013,231(9):123-126.
[19] 齐萍萍,郭晓月,于立云,等.县域经济主观评估指标体系与满意度评估研究-以烟台市为例[J].,农学学报,2016,6(1):117-121.
[20] 王丰华,于立芝,于咏梅,等.葡萄酒消费基本情况的评价与分析[J].酿酒科技,2014,2:115-118
[21] Wong J, Law R. Differences in shopping satisfaction levels: A study of tourists in Hong Kang. Tourism Management,2003, 24(4): 401-410.
[22]Baker D A. Crompton J L. Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 2000, 27(3):785-804.
[23] 董观志, 杨凤影. 旅游景区游客满意度测评体系研究. 旅游学刊, 2005, 20(1): 27-30.
Share on Mendeley
PDF(1209 KB)

Accesses

Citation

Detail

Sections
Recommended

/