
SWOT Analysis and Development Strategy of Tea Industry in Ninghua
LIU Xinyong, CHI Minqing, LIN Guohua, MA Qiufeng, YI Zewen, LI Qisheng
SWOT Analysis and Development Strategy of Tea Industry in Ninghua
Ninghua County is a tea producing key area in China and the tea industry is the characteristic industry of the county. At present, there are some problems in the development of tea industry in Ninghua, such as inadequate brand influence, weak enterprise competitiveness, unbalanced development of the whole industrial chain, and low degree of industrial integration. Based on the investigation of the basic situation of tea industry in Ninghua, this study used the SWOT analysis method to summarize the advantages of location, policy, ecology and cultural tourism resources of Ninghua County, analyzed the disadvantages in the development of the county’s tea industry. It is suggested that through building standardized tea gardens, improving the characteristic tea varieties, making five ‘forest health + red tourism (revolutionary sites) + Hakka culture’ tea culture tourism integration routes and strengthening Ninghua tea brand, the county could promote the transformation and upgrading of its tea industry.
Ninghua County / tea industry / SWOT analysis / standardized tea garden / intelligent tea garden / ‘Kong Keng Tea’ / integration of tea culture and tourism {{custom_keyword}} /
表1 预处理后香蕉秸秆的理化性质 |
试验原料 | 含水率/% | pH | 总碳含量/% | 总氮含量/% | 有机质含量/% | C/N |
---|---|---|---|---|---|---|
香蕉秸秆 | 69.13 | 9.10 | 40.20 | 0.77 | 87.31 | 52.20 |
表2 堆肥过程中有效磷占全磷含量的百分比 % |
样品 | 1 d | 10 d | 17 d | 24 d | 35 d | 48 d | 63 d | 76 d |
---|---|---|---|---|---|---|---|---|
空白组 | 15.28 | 39.50 | 24.46 | 16.91 | 13.05 | 2.84 | 0.61 | 7.91 |
试验组 | 26.34 | 38.94 | 25.49 | 45.32 | 45.03 | 42.00 | 60.96 | 38.35 |
[1] |
张新武. 宁化县生态茶园建设及茶叶产业可持续发展的探讨[D]. 福州: 福建农林大学, 2017.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[2] |
詹兴堆, 刘钊, 吴光侣, 等. 以品牌引领三明茶产业高质量发展[J]. 中国茶叶, 2020(8):74-76.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[3] |
张天翔, 张跃行, 伊泽文, 等. 宁化县茶叶产业发展调研报告[J]. 福建热作科技, 2018, 43(2):77-78.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[4] |
完颜瑞芳. 消费者产品涉入度对品牌忠诚度的影响——以茶叶企业为例[J]. 福建茶叶, 2020, 42(12):81-82.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[5] |
林梦星, 姜爱芹, 陈富桥. 年轻群体饮料消费行为特征及对茶叶营销的启示[J]. 中国茶叶, 2021, 43(1):44-49.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[6] |
管曦, 赵仕维, 杨江帆, 等. 中国茶叶消费研究——基于饮茶习惯双向变化分析[J]. 茶叶通讯, 2019, 46(1):48-54.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[7] |
高国力. 从战略和全局系统谋划加快推动新时代革命老区振兴发展[J]. 中国经贸导刊, 2021(7):56-58.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[8] |
纪安玲, 王晓霞. 红色文化助推陕南革命老区乡村振兴路径探析[J]. 湖北农业科学, 2021, 60(12):197-200.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[9] |
杨敏. 基于SWOT分析的福建茶产业发展研究[J]. 湖北文理学院学报, 2014(5):75-78.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[10] |
郑玉华, 余忠, 魏梦婷, 等. 福建省茶产业技术创新战略联盟发展策略研究[J]. 商业经济, 2018(12):61-62.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[11] |
邓楠. 武平县绿茶品牌建设影响因素研究[D]. 福州: 福建农林大学, 2019.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[12] |
管曦. 推动茶产业链向整合以提升茶叶品质[J]. 茶叶科学技术, 2012(4):40-44.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[13] |
方露娟. 中国茶产业链治理与升级:理论与实证研究[J]. 商场现代化, 2010(11):142-144.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[14] |
高峰, 苏峰, 刘琳燕. 福建省现代茶产业技术体系建设实践与思考[J]. 中国茶叶, 2014(3):8-11.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[15] |
翁伯琦, 张伟利, 王义祥, 等. 推动福建省茶产业转型升级的战略思考与对策研究[J]. 茶叶学报, 2015, 56(2):61-67.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[16] |
周俪, 魏远竹. 茶叶区域公用品牌建设:基于利益相关者的博弈分析[J]. 茶叶通讯, 2021, 48(2):341-347.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[17] |
林春桃, 李烨坤, 管曦, 等. 茶叶区域公用品牌发展的空间非均衡与动态演进[J]. 茶叶通讯, 2021, 48(2):333-340.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[18] |
钟福亚, 王凤忠. 茶叶精深加工产业链思考[J]. 茶叶, 2020, 46(3):156-159.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[19] |
胡晓云, 魏春丽, 李闯, 等. 2021中国茶叶企业产品品牌价值评估报告[J]. 中国茶叶, 2021, 43(6):21-36.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[20] |
王刻铭, 刘仲华. 全产业链视角下我国茶叶产业发展路径分析[J]. 湖南师范大学自然科学学报, 2019, 42(4):83-88.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[21] |
张悟移, 王建华. 云南省茶叶特色产业链构建[J]. 经济问题探索, 2002(7):104-107.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[22] |
余文权, 孙威江, 吴国章, 等. 安溪县茶叶产业链运行绩效影响因素的实证研究[J]. 中国农学通报, 2012, 28(14):164-171.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[23] |
葛玥. 富硒茶文化的农业推广功能研究[D]. 武汉: 华中师范大学, 2017.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[24] |
魏云华, 张燕青, 潘宏. 失管茶园休闲改造规划——以宁德金涵茶文化创意休闲园概念规划为例[J]. 安徽农学通报, 2020, 26(12):144-146.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
[25] |
吴水良. 规模型茶园创意开发之建议[J]. 浙江农业科学, 2012(8):1115-1116.
{{custom_citation.content}}
{{custom_citation.annotation}}
|
{{custom_ref.label}} |
{{custom_citation.content}}
{{custom_citation.annotation}}
|
/
〈 |
|
〉 |