Analysis of Potato Trade and Marketing Strategy in China

Liu Yang,Yi Xiaofeng,Luo Qiyou,Gao Mingjie and Zhang Meng

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Chinese Agricultural Science Bulletin ›› 2016, Vol. 32 ›› Issue (2) : 180-185. DOI: 10.11924/j.issn.1000-6850.casb15070088

Analysis of Potato Trade and Marketing Strategy in China

  • Liu Yang, Yi Xiaofeng, Luo Qiyou, Gao Mingjie, Zhang Meng
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Abstract

Potato trade and marketing had an important role in promoting potato consumption and potato industry. From the perspective of trade and marketing, this paper analyzed the characteristics of China’s potato industry in the new normal and the new situation, and proposed the trade policies and marketing strategies for boosting the healthy development of the potato industry. The results showed that: (1) China was one of the world’s largest potato producing and consuming countries, but only a country with a small international potato trading volume, the main export products were the low-value fresh potato; (2) the base price of China’s potato production was about 0.82 yuan/kg; (3) potato price had the characteristics of high frequency fluctuation and seasonal change; (4) traditional potato marketing, weak awareness of potato nutrient value, and simple consumption pattern restricted the potato consumption; (5) recommendations for promoting the potato trade and consumption included creating a favorable environment for trade, actively exploring the international market, promoting potato consumption and utilization as staple food products.

Key words

potatoes; trade; marketing strategy

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Liu Yang,Yi Xiaofeng,Luo Qiyou,Gao Mingjie and Zhang Meng. Analysis of Potato Trade and Marketing Strategy in China. Chinese Agricultural Science Bulletin. 2016, 32(2): 180-185 https://doi.org/10.11924/j.issn.1000-6850.casb15070088

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