The purpose of this paper is to estimate the potential of rural residential land consolidation for each township of Qinzhou District which can provide references for the work and the special plan of rural residential land consolidation. Methods of standard method of construction land per capita, multi-factor comprehensive assessment, paired comparison and AHP were employed. The results showed that the comprehensive correction coefficients of the townships studies are ranged from 0.17 to 0.77, and the theoretical potential and the realistic potential value of rural residential land consolidation in this region were 2084.11 hm2 and 978.6 hm2, respectively, in which the higher the potential value of these townships were Yuquan Town, Zaojiao Town, Xikou Town and Pingnan Town. Due to various constraints, the corrected value accounted for 46.95% of the theoretical value of the potential of rural residential land consolidation. It was necessary to act according to these results to improve land consolidation efficiency.