There are some problems existing in the economic development of Guangdong rural areas, such as the slow progress of agricultural output, the increasing disparity of farmers’ income between different regions and between the urban and rural areas, the relatively lagged process of rural areas to become rich。Making use of data dig, comparison analysis and institutional economics researches, this paper finds it significantly result from the backward of agribusiness development. Constrained by the insufficient effective institution, generalized trust and Initiative spirit, the structure of agricultural industrialization organization is unreasonable and the governance of it is imperfect, which has been slowing down the process to improve the agricultural efficiency, increase the peasant's income and thereby enrich the rural areas. Therefore, in order to promote the healthy development of agricultural industrialization, it should be focused by people in different departments in Guangdong to improve the public generalized trust as well as the competencies of the agriculture leading enterprises, and foster the entrepreneurial spirit of people.