气候变化背景下的现代农业科技传播体系构建

刘立成,刘颖

中国农学通报. 2019, 35(27): 121-127

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PDF(1185 KB)
中国农学通报 ›› 2019, Vol. 35 ›› Issue (27) : 121-127. DOI: 10.11924/j.issn.1000-6850.casb19020015
资源 环境 生态 土壤 气象

气候变化背景下的现代农业科技传播体系构建

  • 刘立成1, 刘颖2
作者信息 +

Construction of Modern Agricultural Science and Technology Communication System Under the Background of Climate Change

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摘要

在气候变化背景下我国现代农业发展面临着科技传播体系的缺失,具体表现为“传者本位”思想突出,农业适应气候变化的先进理念和先进技术无法传播到农村弱势群体;传播渠道过于狭窄,农业适应气候变化的先进理念和先进技术无法准确及时得到传播;农民科学素养不高,农业适应气候变化的先进理念和先进技术无法得到农民的追随与认同、扩散;传播内容受到限制,农业适应气候变化的先进理念和先进技术无法得到主动持续更新;“科教推用”难以结合,导致农业适应气候变化的先进理念和先进技术传播的效果不佳。因此,应构建“五个W分层分级环形互动科学传播体系模式”,即构建气候变化背景下的“现代农业科技传播者系统”;构建气候变化背景下的“现代农业科技讯息系统”;构建气候变化背景下的“现代农业科技媒介系统”;构建气候变化背景下的“现代农业科技受传者系统”;构建气候变化背景下的“现代农业科技效果系统”。这一体系模式既是适应气候变化的,也是适应现代农业发展趋势的。

Abstract

Under the background of climate change, China"s modern agricultural development is facing the shortage of science and technology communication system, which is manifested in the prominent "disseminator-based" idea, the inability of the advanced concept and technology of agricultural adaptation to climate change to spread to the rural vulnerable groups, the narrow channels of communication, and the inability of the advanced concept and technology of agricultural adaptation to climate change to be accurately and timely disseminated. Farmers"scientific literacy is not high, the advanced concepts and technologies of agricultural adaptation to climate change can not be followed and recognized and diffused by farmers; the content of dissemination is limited, and the advanced concepts and technologies of agricultural adaptation to climate change can not be actively and continuously updated; the combination of "science and education promotion" is difficult, leading to the effectiveness of the dissemination of advanced concepts and technologies of agricultural adaptation to climate change. The fruit is not good. Therefore, we should construct "five W hierarchical and hierarchical ring-shaped interactive science communication system model", that is, "modern agricultural science and technology disseminator system" under the background of climate change; modern agricultural science and technology information system under the background of climate change; modern agricultural science and technology media system under the background of climate change; and "modern agricultural science and technology receivers" under the background of climate change. The disseminator system; the construction of "modern agricultural science and technology effect system" under the background of climate change. This system model is not only adapted to climate change, but also to the development trend of modern agriculture.

关键词

气候变化,现代农业,科技传播,体系

Key words

Climate;change, modern;agriculture, science;and technology;communication, system

引用本文

导出引用
刘立成,刘颖. 气候变化背景下的现代农业科技传播体系构建. 中国农学通报. 2019, 35(27): 121-127 https://doi.org/10.11924/j.issn.1000-6850.casb19020015
Construction of Modern Agricultural Science and Technology Communication System Under the Background of Climate Change. Chinese Agricultural Science Bulletin. 2019, 35(27): 121-127 https://doi.org/10.11924/j.issn.1000-6850.casb19020015

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