乡村区别于城市的乡村性是乡村旅游的核心和独特卖点，综合国内外学者的研究，指出乡村性的构成元素有地域条件、乡村意象、旅游产业本地化、社区参与和可持续发展5个方面。在乡村旅游发展过程中，各利益主体（农民、旅游者、乡村旅游企业、政府）会不同程度地破坏乡村性，每一个利益主体的意识局限于本部门范围内，主要关心的是自己本部门的利益，为保持乡村性，利益主体的权益在乡村旅游的开发过程中需要协调与合作。

Rurality of rural tourism is a core and unique selling points. Based on elaborating the rurality of rural tourism, the paper pointed out the rurality containing five meanings: geographiral conditions, rural images, localization of the tourism industry, community participation and sustainable development. In rural tourism development process, the various stakeholders (farmers, tourists, rural tourism enterprises, government) will destruct rurality diffidently, each stakeholder concern their own interests. To maintain the rurality, the rights and interests of stakeholders requires coordination and cooperation.