北京郊区民俗旅游产品创新体系探析
Innovative system analysis of rural folk tourism products
北京郊区民俗旅游是北京未来旅游产业发展的重点,现今民俗旅游产品的娱乐方式、起居习俗等体现文化内涵的活动比较匮乏。为对京郊民俗旅游产品存在的问题进行深入剖析,构建民俗旅游产品创新体系,采用实地调查走访的方法,对京郊民俗旅游产品的经营现状进行研究分析,了解游客对目前京郊民俗旅游产品的看法。希望通过对京郊的民俗旅游资源进行分类研究,分析民俗旅游资源与旅游产品的关系,试图重新建立京郊民俗旅游产品的创新体系,满足当今旅游市场的需求变化。
Beijing rural folk tourism is an emphasis of the future development of Beijing tourism industry. However, modern folk tour is still relatively single species and the products of entertainment, the living customs which reflect cultural connotation are scarce. This article classified investigate resources of rural folk tourism, analysis relationship of rural folk tourism resources and tourism products, try to rebuild an innovative system of rural folk tourism products in order to satisfy the changes of tourism market demand.
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