The Modeling of the Formation Mechanism of Consumer Intention in Short Video Marketing

LI Chao, LIU Zijie, LIU Ahui, ZHU Xuekun, FAN Zhenjia

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Journal of Library and Information Sciences in Agriculture ›› 2020, Vol. 32 ›› Issue (10) : 35-46. DOI: 10.13998/j.cnki.issn1002-1248.2020.10.20-0386
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The Modeling of the Formation Mechanism of Consumer Intention in Short Video Marketing

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2020, 32(10): 35-46 https://doi.org/10.13998/j.cnki.issn1002-1248.2020.10.20-0386

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