Research on the Influence of Consumers’ Willingness to Purchase on Fresh Food E-commerce Platform under the New Retail Model——Mediation Effect Based on Perceived Value

LI Wenbin, ZENG Li, YU Hongbo, LI Lianying

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Mod Agric ›› 2024, Vol. 49 ›› Issue (3) : 67-75.
Agro-pastoral economy

Research on the Influence of Consumers’ Willingness to Purchase on Fresh Food E-commerce Platform under the New Retail Model——Mediation Effect Based on Perceived Value

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