Research on the Influence of Regional Brand Image on Livestock Product Consumer Decision Making——Taking Zhangye Yak Meat as an Example

DUAN Shaoqi, LI Xiandong, CHEN Yujie

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Mod Agric ›› 2024, Vol. 49 ›› Issue (2) : 75-83.
Agro-pastoral economy

Research on the Influence of Regional Brand Image on Livestock Product Consumer Decision Making——Taking Zhangye Yak Meat as an Example

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